Summary
Genshin Impactand Discovery Channel have announced the Teyvat Nature Discovery Tour, a joint initiative seeking to raise awareness about a number of fragile natural habitats. The collaboration comprises aGenshin Impactonline event, an offline benefit sale, and a mini-documentary voiced byGame of Thronesstar Kit Harington and several other celebrities.
HoYoverse hasn’t shied away from collaborations ever since launching its hit free-to-play ARPG in 2020. But the vast majority of such initiatives that the Chinese developer has undertaken to date have been primarily geared toward promoting either the game itself or its partner products, as was the case with the recently introducedGenshin Impact-themed OnePlus 12R smartphone.
In contrast, the Teyvat Nature Discovery Tour is a charitable effort put together to highlight the beauty of nature and theongoing climate crisis, as well as its devastating effects on some of the world’s delicate habitats. To that end, Discovery Channel and HoYoverse have collaborated on a short documentary voiced by Kit Harington, Lily Cole, Max Djenohan, Kate Humble, and Ed Stafford. Over the course of eight and a half minutes, the video makes a case for the importance of preserving the world’s oceans, coral reefs, snowy mountains, forests, and deserts.
New Genshin Impact Web Event Starting Soon
The Teyvat Nature Discovery Tour will also comprise a web event called Discover Traces, Explore Nature. Scheduled to start on Saturday, March 16, the initiative will offerGenshin Impactplayersa chance to win some Primogems and claim an exclusive Serenitea Pot furnishing, Let the Desert Bloom, after they complete some educational challenges. The event will feature five of the game’s characters—Beidou, Kokomi, Albedo, Tighnari, and Candace—who will accompany players in discovering just as many habitats across Teyvat, all the while drawing parallels between them and real-world nature.
At the same time, HoYoverse and Discovery Channel are also planning five offline benefit sales in France, Germany, Italy, Korea, and the UK. The happenings will take place between March 15 and April 13, depending on the location, offering fans a chance to buy a variety ofGenshin Impactmerchandise. All proceeds from the sales will be donated to Cool Earth, a British nonprofit dedicated to rainforest conservation and combating the climate crisis.
Teyvat Nature Discovery Tour Offline Benefit Sale Locations
Genshin Impactis thus adding to the growing list of initiatives that attempt to leverage video games to highlight the importance of combating the climate crisis. Many recent efforts on this front have revolved aroundMinecraft, as was the case with a 2022 campaign that saw nonprofit The Nature Conservancy raise$227k for climate change awareness withMinecraftmap Rooted Together.
WHERE TO PLAY
Step into Teyvat, a vast world teeming with life and flowing with elemental energy.You and your sibling arrived here from another world. Separated by an unknown god, stripped of your powers, and cast into a deep slumber, you now awake to a world very different from when you first arrived.Thus begins your journey across Teyvat to seek answers from The Seven — the gods of each element. Along the way, prepare to explore every inch of this wondrous world, join forces with a diverse range of characters, and unravel the countless mysteries that Teyvat holds…
