A new event is coming toFortnite, familiar in some ways but different in others.Fortniteplayers aren’t unused to Epic Games forming advertising partnership, leading to interesting skins or events in-game. Usually, however, those partnerships are exciting cross-media occasions involvingStar Wars,The Avengers,Stranger Things, orJohn Wick. Epic partnering with Quibi, a new video subscription service, doesn’t necessarily meet those lofty standards. Nevertheless, that event is ongoing.
The Quibi event inFortnitestarted Friday at 2:00 p.m. PT and will last until 2:00 p.m. PT Saturday. The event itself entails an episode of the newPunk’dseries playing onFortnite’s Risky Reels drive-in theater. The episode starts at the top of the hour, every hour for the 24-hour event. Players can check it out right now. The episode runs for just 10 minutes, so players can watch the full thing without worrying about missing too much.
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Quibi launched on April 6, so thisFortnitepartnership is intended to be a big advertising opportunity for the video streaming service.Fortnite’s young audience fits with the viewership that Quibi is targeting, so it makes sense for Quibi to make it happen. It doesn’t necessarily make as much sense forEpic Games, but the dirge in advertising right now as movies are being delayed may have forced Epic’s hand.
The newPunk’dshow is different only in a couple of different ways. First, episodes are just 10 minutes, as is Quibi’s gimmick. And second, the show is nowhosted by Chance the Rapperinstead of Ashton Kutcher. The goal seems to be recreatingPunk’dfor a new generation.
Punk’dis just one of Quibi’s 10-minute launch shows. Other shows includeSteven Spielberg’s After Darkhorror show, which can only be watched at night, documentaryFierce Queens, and reality showKill the Efrons.Punk’dis the only show being shown inFortnite, though.
Altogether the Quibi partnership is a strange addition toFortnite’s long history of larger-than-life in-game cross-media events, but there will likely be many more crossovers for the battle royale in the future.
Fortniteis available now on PC, PS4, Switch, Xbox One, and iOS and Android devices.
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