Nintendo has been creating a lot of commercials to advertise theNintendo Switchconsole during the holiday season. In November, Nintendo released anew Switch commercial starring actress Awkwafinathat showcased the unique capabilities of Nintendo’s latest hybrid console.
Now, Nintendo has released another Nintendo Switch commercial centering around another famous female celebrity. This time, Serena Williams is the focus of Nintendo’s latestSwitchad, which showcases a variety of the Switch’s fitness and sports-themed titles.
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The commercial opens with Serena Williams playingMario Tennis Acesin the Switch’s handheld mode. Though, it’s no coincidence thatWilliams was playingMario Tennis Aces, as the famous tennis players and her sister have a prior history with the Switch title. The two sisters participated in the Stay at Home Slam charity event back in April, which centered aroundMario Tennis Acesdoubles. After Williams showcasesMario Tennis Aces, she receives a phone call from her personal trainer.
Williams is asked to warm up before their session, and she promptly startsplayingJust Dance 2020on Switch. After her training joins in on theJust Dance 2020warm-up session, Williams and her trainer compete in a round ofFitness Boxingusing the JoyCon controllers. Finally, the commercial caps itself off with one more look atMario Tennis Aces. The pairing of Williams and the Switch’s various fitness titles is a very wise marketing decision, considering what a high-level athlete Williams is.
It just goes to show how much thought Nintendo’s PR and marketing departments put in when it comes to casting for these Switch commercials. Especially consideringBrie Larson was also featured in oneearlier in November as well, playing other popular Switch titles likeAnimal Crossing: New Horizons. This trio of commercials absolutely covers all of the aspects that make Switch an appealing console, for hardcore and casual players alike. The commercials also appeal to a broad demographic, featuring figures of various ethnicities and genders alike.
Though some of the celebrities that these commercials have centered around haven’t been very outspoken about their love of games, one particular actress has been. Brie Larson has openly talked about her love of video games numerous times in the past. In fact,Larson will be at the Game Awards2020 live show, presenting one of the awards. It’s always nice to see popular figures expressing their love of games alongside the rest of us. Anything that furthers video games in the realm of mainstream popularity is always a net positive for the industry, and these recentNintendo Switchcommercials are a great example of that.
