Summary
A new business report from Japan indicates thatNintendohas one of the highest employee retention rates in the country, surpassing many other businesses. According to this report, a lot of factors went intoNintendorating this highly, which include welfare and the strength of the brand itself. Despite some polarizing business decisions and issues fans may have had with the company, it’s evident that the company maintains a consistent workforce.
Nintendo is one of the biggest names in gaming history, with the company still regularly producing video games and consoles. Thelatest figures for the sales of the Nintendo Switch, for example, are proof that the brand is still going strong despite being in the video game industry for nearly 45 years. This legacy seems to have been beneficial for Nintendo’s employee retention rate, which surpasses the national average.
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In a rough translation of a Japanese business report, biz-journal, the statistics for new hires and the current job market were shared. Employee retention rate was brought up, which determines how attractive a company looks when applying there. According to the article, the average employee retention rate for new employees within Japan is 70%. This usually means that 30% of newcomers will quit from a company within the first three years. However, Nintendo’s incredibly impressive employee retention rate is 98.9%. Breaking it down further, if there are 100 employees, then based on these calculations, onlyone person would have quit Nintendo.
When biz-journal asked an expert, Hiroki Okamoto, CEO of UZUZ Co., Ltd., a company that provides support for employees in their 20s. According to him, the reason for this success could be attributed to Nintendo not only being a popular gaming company that represents Japan, but also the narrow window for beinghired by Nintendo. As such, overcoming the difficulties faced at the company would be worth it to continue working instead of just quitting. The brand image itself is also very influential in getting people to want to work for Nintendo.
Another reason could beNintendo’s average income and salary, along with the welfare benefits provided at the company. The welfare package is also rather substantial, as it is very generous with childcare and paid leave usage, along with a deep understanding of diversity, including a partnership system for employees who have same-sex partners. It should be noted that the welfare program isn’t aimed at maintaining this high number, but instead exists to allow employees to stay motivated and achieve their goals while working at Nintendo. While some companies like Square Enix and Bandai Namco have higher average salaries thanNintendo, their employee retention late is still lower.
