Summary
HoYoverse games likeHonkai: Star RailandGenshin Impactare known for their immersive soundtracks.Zenless Zone Zerois definitely following close behind with the chill hip-hop and synth music playing while exploring New Eridu, and a collaboration with famous DJ Tiesto for “Zenless.” The game’s opening theme “Come Alive” also has over 3 million views on YouTube and over 500,000 plays on Spotify.
As part ofZenless Zone Zero’s marketing efforts, HoYoverse’s music studio HOYO-Mix debuted a collaboration with Lofi Girl. The playlist features lofi remixes of selectZenless Zone Zerotracks, such as the songs inNicole Demaraand Billy Kid’s character demos. The almost 21-minute YouTube video, which was animated by Lofi Girl, also features Belle working on her computer while a Bangboo is sitting by her.
Zenless Zone Zero x Lofi Girl Song List
ManyZenless Zone Zerofans in the YouTube video’s comment section expressed their surprise at this collaboration, especially those who love listening to the in-game music. They also praisedZenless Zone Zero’s marketing, including its recent roundtable discussion withStreet Fighter 6’s creators. HoYoverse devs previously shared thatZenless Zone Zero’s combat was inspired byStreet Fighter 6, so their recent collaboration was a big deal.
With the recent collaboration with Tiesto and Lofi Girl, HoYoverse might be gearing up to release an officialZenless Zone Zerosoundtrack album in the coming months. This is what HoYoverse did for its other titles, which included anEP forHonkai: Star Rail’s Robin. This is also one of many eye-catching marketing efforts for the game, as many fans spotted beautiful mural paintings in California and Bali and giant train ads in Manila.
HoYoverse is known for executing creative marketing efforts to promote its games, which range from cosplay events to collaborations with cafes and restaurants.Zenless Zone Zeromight follow suit as it continues to grow in popularity, especially since it also allows characters to eat yummy noodles and drink different coffee concoctions. It will be interesting to see how HoYoverse will incorporate these elements in future collaborations to let more fans experience New Eridu in different ways.
Zenless Zone Zero
WHERE TO PLAY
Don’t go into the Hollows.I know, I know, there’s Ether in the Hollows, bizarre creations, even heritage of the old civilization, all precious treasures. But don’t forget, there’s also spatial disorder, monsters and mutants running rampant, and ultimately, a disaster that could swallow the world. They are not a place where ordinary people should go.So don’t go into Hollows.Or at least, don’t go in alone.If you insist on getting into danger, go to New Eridu first.This city where the good and the bad mix has many people who need the Hollows: Powerful wealthy tycoons, gangs that stalk the streets, conspiracy nuts, and ruthless officials.Make your preparations there, find strong allies, and most importantly—Find a “Proxy”.Only they can guide people out of the maze-like Hollows.Good luck!
